Strategies for Art Organizations in Challenging Times
The current economic climate is challenging for arts organizations and individual artists in Colorado and across the country. But things are starting to turn around. As we look towards improving conditions, Colorado Creative Industries has put together this resource guide to help you make more strategic decisions for your organization.
We’ll be adding to this information over the coming months as we learn more about what it will take to successfully navigate this new era. If you have resources that should be posted here, contact heidi@beanstalk-marketing.com.
CCI Articles
Ten Strategies for Marketing Arts Organizations In Today’s Economy
This article was written by CCI’s marketing consultant, Heidi Elliott, and includes ten ideas for refocusing your marketing in a tough economy.
Strategies for Tough Times
From local arts organizations gathered at the CCI Listening Tour January and February, 2009.
Colorado Resources
Arts for Colorado
A non-profit statewide arts advocacy membership organization dedicated to improving the climate for culture throughout the state
CBCA – Colorado Business Committee for the Arts
A catalyst for Colorado's business community to leverage the arts for economic vitality
Center for Integrated Arts Education
Providing leadership in achieving quality, comprehensive arts education for all students in Colorado
Denver Culture Feed
Denver’s online cultural community
Think 360
The leading statewide provider of arts education programs and services
Arts Management
“A to Z Survival Guide for Uncertain Times”
PhilanTopic
The Artful Manager Blog
Andrew Taylor on the business of arts & culture
Butts in the Seats Blog
Musings on practical solutions for arts management
“Managing in Tough Times”
The Bridgespan Group
“Opportunities in Lean Times”
Fieldstone Alliance
“What Should I Cut?”
Arts Marketing Blog
“The 2009 Nonprofit Economic Climate: Managing through the Downturn”
Tools and a presentation for nonprofit leaders from Fiscal Management Associates and the Nonprofit Finance Fund.
“When Times are Tough, Get Creative and Strategic”
Fieldstone Alliance
Funding
Understanding Arts-Related Opportunities in the American Recovery and Reinvestment Act (ARRA)
“20 Emergency Funding Sources for Nonprofits”
Fieldstone Alliance
Arts Funding Response and Readiness Kit
Online tools provide current information, key messaging, communications and advocacy strategies
Marketing
Arts Marketing Blog
From director of communications at Arena Stage
National Arts Marketing Project
A program of Americans for the Arts
Collaborations
Collaborations with other nonprofits or businesses are a great way to share resources and benefits. Perhaps partner with a business such as a restaurant, hotel or retail location. Below are a few examples from the Denver Center Theater Company:
Denver Art Museum and Richard III: Expanding your experience… With a ticket to Richard III, you are invited to register for a VIP tour of The Berger Collection, a private collection of British Art, at the Denver Art Museum.
See a matinee performance of Dusty and the Big Bad World plus lunch at The Bubba Gump Shrimp Company downtown for just $35 per person! Enjoy a three course, all inclusive lunch between 11am and 1pm then attend a Saturday matinee performance of the hilarious world premiere show, Dusty and the Big Bad World.
Promoting the Value of the Arts & Advocacy
The State of Colorado’s Creative Economy
The two-pager Key Findings is a great promotional piece
Arts & The Economy
Using arts and culture to stimulate state economic development from the National Governors Association Center for Best Practices
The Business of Culture
CBCA 2008 Economic Activity Study of Metro Denver Culture
Arts on the Line
Tools for the Arts Advocate
Technology & Social Media
“How Arts Groups are Exploiting Technology to Get a Leg Up in the Recession”
The Chronicle of Philanthropy
How Nonprofits Can Use Social Media, Beth’s Blog
Capture and share ideas and resources about nonprofits and social media
Patron Technology Blog
Gene Carr's e-marketing insight to help arts & non-profit organizations leverage the Internet
Techsoup Stock
Software donations to nonprofits from major technology providers. Refurbished Computer Initiative [ Low-cost, high-quality computers for nonprofits
Technology in the Arts
The Center of Arts Management and Technology at Carnegie Mellon
Additional Web Sites and Blogs
Arts Blog
Americans for the Arts
Arts Journal
Daily digest of arts, culture & ideas
PhilanTopic
Opinion and commentary on the changing world of philanthropy
Museums
Museum 2.0 Blog
Exploring ways that web 2.0 philosophies can be applied in museum design
Performing Arts Organizations
Arts in Crisis
Kennedy Center of the Performing Arts program designed to provide emergency planning assistance to struggling U.S. performing-arts organizations
Public Art
Public Art Network
A program of Americans for the Arts strengthening efforts to advocate for policies and best practices that serve communities creating public art
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